Podcasting as a Relationship Funnel – Turn Conversations into Clients
Can a podcast be more than just content? Tomás Soares da Fonseca thinks so—and he’s got over 1,000 episodes to back it up. As the founder of ICONS of Real Estate, he’s helped top agents and entrepreneurs turn interviews into inbound leads, brand equity, and long-term business growth. This episode explores how to build a podcast that doesn’t just entertain—but sells, connects, and scales.
What You’ll Learn
- How to convert podcast listeners into high-quality inbound leads
- The systems and workflows Tomás uses to scale podcast operations
- The metrics and KPIs that actually move the needle
- Mistakes to avoid when using content as a funnel
- How to sustain consistency and momentum over hundreds of episodes
About Tomás Soares da Fonseca
Tomás is the founder of ICONS of Real Estate, a podcast network and brand platform that helps real estate professionals turn their voice into client acquisition machines. He’s produced more than 1,000 podcast episodes to date, partnering with top agents, brokers, and syndicators across North America.
Sponsors & Partners
- Odoo — Imagine you’re a business owner juggling a dozen disconnected software tools. Each is expensive, overly complex, and none talk to each other. Odoo fixes that by combining CRM, marketing, accounting, HR, and more in one unified system. 👉 Learn more at odoo.com
- For sponsorship opportunities, email ad-sales@libsyn.com.
Resources & Links Mentioned
- ICONS of Real Estate: iconsofrealestate.com
- 🎧 Listen on Apple: https://tonydurso.com/apple
- 🎧 Listen on Spotify: https://tonydurso.com/spotify
- 📧 Join the Newsletter: https://tonydurso.com/news
- 🎥 Watch the Video: https://tonydurso.com/videos
Tony’s Closing Words Use this and let’s help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.
Can a podcast be more than just content? Tomás Soares da Fonseca thinks so—and he’s got over 1,000 episodes to back it up. As the founder of ICONS of Real Estate, he’s helped top agents and entrepreneurs turn interviews into inbound leads, brand equity, and long-term business growth. This episode explores how to build a podcast that doesn’t just entertain—but sells, connects, and scales.
What You’ll Learn
- How to convert podcast listeners into high-quality inbound leads
- The systems and workflows Tomás uses to scale podcast operations
- The metrics and KPIs that actually move the needle
- Mistakes to avoid when using content as a funnel
- How to sustain consistency and momentum over hundreds of episodes
About Tomás Soares da Fonseca
Tomás is the founder of ICONS of Real Estate, a podcast network and brand platform that helps real estate professionals turn their voice into client acquisition machines. He’s produced more than 1,000 podcast episodes to date, partnering with top agents, brokers, and syndicators across North America.
Continue the Conversation
Testimonials
Transcript
Subscribe
A story about power, loyalty, and what happens when ambition goes too far.
A short escape for leaders who know the value of stepping outside business thinking - and returning with a fresh perspective.
Community-based outreach supporting those in need. Learn more
