Steve started Plymouth Direct in 1997 following years of experience in the TV direct response industry. They merged with NPI, Inc. to form Top Dog Direct, now one of the most successful marketers of “As Seen on TV” products. His talent is quickly bringing consumer products to market. Steve earned his MBA in Marketing at the University of Virginia, Darden School and is the author of the book, The Ten-Day MBA, which is an international bestseller with more than 400,000 copies sold.
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Steve started Plymouth Direct in 1997 following years of experience in the TV direct response industry. They merged with NPI, Inc. to form Top Dog Direct, now one of the most successful marketers of “As Seen on TV” products. His talent is quickly bringing consumer products to market.
Steve earned his MBA in Marketing at the University of Virginia, Darden School and is the author of the book, The Ten-Day MBA, which is an international bestseller with more than 400,000 copies sold.
His previous experience includes analyzing marketing data at Nutri/System Inc. and acting as new product director at National Media, where he discovered and developed new products for infomercials.
Steve volunteers for the charitable organization Chosen 300, which helps to feed the homeless in Center City, Philadelphia. He and his family have two grown children and reside in Plymouth Meeting, PA.
In addition to his MBA in Marketing, Steve obtained his undergraduate degree in accounting and CPA at the University of Kansas.
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