Shel Horowitz: Transformpreneur and Guerrilla Marketer!

For over a decade, Shel Horowitz, “The Transformpreneur,” has shown businesses how to thrive by doing the right thing. Shel shows how not just to go green AND market green affordably and effectively—but how businesses can thrive by transforming society: turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, TEDx Talker, transformational business consultant, and the multiple-award-winning, bestselling author of ten books, most recently Guerrilla Marketing to Heal the World (his second Guerrilla book is with Guerrilla Marketing founder Jay Conrad Levinson). Visit him at GoingBeyondSustainability.com



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Shel Horowitz: Transformpreneur and author of Guerrilla Marketing to Heal the World

For over a decade, Shel Horowitz, “The Transformpreneur,” has shown businesses how to thrive by doing the right thing.

Shel shows how not just to go green AND market green affordably and effectively—but how businesses can thrive by transforming society: turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.

Shel is an international speaker, TEDx Talker, transformational business consultant, and the multiple-award-winning, bestselling author of ten books, most recently Guerrilla Marketing to Heal the World (his second Guerrilla book is with Guerrilla Marketing founder Jay Conrad Levinson).

Visit him at GoingBeyondSustainability.com



=Highlights=

  • Two key events at ages 3 and 12 that spurred me to a life of activism—and how activism turned me into a lifelong marketer and writer at age 15
  • Learning to build a platform to reach people who don’t agree with you—as a teenager
  • How I approached Guerrilla Marketing founder Jay Levinson to do our first book together—showing him the win-win possibilities—how I landed the contract with Wiley to publish it, and the easy things I did to get on Jay’s good side for the rest of his life
  • Brief history of the Guerrilla Marketing movement and how it works for social change
  • How an attitude of invincibility led to actual victory in a major grassroots campaign
  • My process for staying ahead of trends—and what I see as the next big trend after green
  • How going green got GE a 1250% ROI, saved NYC $6.5 billion, and created a $15 billion/year revenue stream for Walmart
  • How to sell green or socially conscious products and services to three different types of consumer markets—and a specific example of how this plays out
  • What my mother-in-law told me that revealed one of those markets
  • Why market share doesn’t matter for many businesses—and how that understanding led to profitable cooperation with other businesses from solopreneurs to Fortune 50 companies including Apple, IBM, and FedEx
  • Why you should see green as a built-in, not an add-on, and how that will increase profit
  • How changing out lightbulbs could save some businesses $4 million per year—and how you can get my $9.95 ebook on saving energy AND money as well as some other gifts including a 15-minute consult from me, at no charge
  • How to frame massive problems like hunger, poverty, war, and catastrophic climate change as solvable—and how those solutions can create abundance for all by addressing multiple problems at once
  • The secret that let ordinary people like a seamstress, an electrician, and a housewife launch movements that changed the world—and how all of us can step from our ordinariness to create great impact

 



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