Where Your Marketing Is Leaking Money — and How to Plug It
Every entrepreneur wants their marketing to work harder — but most are quietly leaking money without realizing it. Draye has seen it all: seven-figure ad budgets with zero return, teams chasing vanity metrics, and agencies over-promising results they can’t deliver. He breaks down how to stop the waste, simplify your strategy, and install systems that actually drive profit. Whether you’re scaling a service firm or building your next big exit, this conversation will show you exactly where to focus for real, measurable growth.
What You’ll Learn
- The hidden leaks draining your marketing budget — and how to fix them
- Why most agencies fail to deliver sustainable growth
- How a $15K audit saved a multi-million-dollar business
- The smarter way to scale without hiring more people
- How to build a company that grows — and sells — without you
About Draye Redfern Draye Redfern is the founder of Fractional CMO and Redfern Media, advising 1,000+ founders and dozens of 7- and 8-figure firms. Featured in Forbes, Inc., HuffPost, and Psychology Today, Draye is known for bringing precision and grit to fast-growing service businesses. His mission: help founders plug their marketing leaks, simplify their systems, and scale with profit-driven clarity.
Sponsors & Partners
Sponsors & Partners
- Shopify — Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony
- For sponsorship opportunities, email ad-sales@libsyn.com.
Resources & Links Mentioned
- Connect with Draye Redfern: https://fractionalcmo.com
- 🎧 Listen on Apple: https://tonydurso.com/apple
- 🎧 Listen on Spotify: https://tonydurso.com/spotify
- 📧 Join the Newsletter: https://tonydurso.com/news
- 🎥 Watch the Video: https://tonydurso.com/videos
Every entrepreneur wants their marketing to work harder — but most are quietly leaking money without realizing it. Draye has seen it all: seven-figure ad budgets with zero return, teams chasing vanity metrics, and agencies over-promising results they can’t deliver. He breaks down how to stop the waste, simplify your strategy, and install systems that actually drive profit. Whether you’re scaling a service firm or building your next big exit, this conversation will show you exactly where to focus for real, measurable growth.
What You’ll Learn
- The hidden leaks draining your marketing budget — and how to fix them
- Why most agencies fail to deliver sustainable growth
- How a $15K audit saved a multi-million-dollar business
- The smarter way to scale without hiring more people
- How to build a company that grows — and sells — without you
About Draye Redfern Draye Redfern is the founder of Fractional CMO and Redfern Media, advising 1,000+ founders and dozens of 7- and 8-figure firms. Featured in Forbes, Inc., HuffPost, and Psychology Today, Draye is known for bringing precision and grit to fast-growing service businesses. His mission: help founders plug their marketing leaks, simplify their systems, and scale with profit-driven clarity.
Continue the Conversation
Testimonials
Transcript
Subscribe
A story about power, loyalty, and what happens when ambition goes too far.
A short escape for leaders who know the value of stepping outside business thinking - and returning with a fresh perspective.
Community-based outreach supporting those in need. Learn more
