EP42. Master Your Message and You Will Master Your Business by Bill Shander
Bill Shander - Master Your Message and You Will Master Your Business
Having focused on “Digital Design for Knowledge” for most of his career, Bill brings unique insight into what it takes to deliver rich, engaging and impactful content to diverse audiences. Clients over the years have included the World Bank, United Nations, PricewaterhouseCoopers, Harvard University, World Economic Forum and the EPA.
He currently teaches data storytelling, information design and data visualization on Lynda.com.
His big dream is to travel the world, and share what he’s learned. And so he created RockTheVizComm, which is his workshop’s website and has several workshops booked throughout 2016.
Bill shares his insights and experiences in converting his primary skill as a communicator into a successful business on this episode of Revenue Chat with Tony DUrso.
- What is meant by “learn and consistent communications are your first job?”
- How does this apply to plumbers, accountants and doctors, not just communications professionals?
- What’s the secret to communicating clearly and consistently?
- What are some tricks to be sure you’re getting to the heart of what you’re trying to say AND what your audience needs to hear?
- What are the effective, but worst acronyms KWYRWTS, KWYDIS and KWYANTH?
- You focus on visual communications – how does that fit into all of this?
- Is it possible to learn visual communications skills even if you’re not a creative person?
- Insightful quotes and comments on Henry Ford, Woody Allen and Steve Jobs.
- About RockTheVizComm.com workshops around the world.
I really enjoyed this interview with Bill Shander! As I got to know him, and his creative business processes, the conversation continued to spawn in interesting directions!
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