He has his masters in early Roman propaganda but there weren’t people lining up to hire someone with that background. He eventually went into teaching at a Catholic school because it was an available job.

When he learned a little about networking marketing, he quit his job thinking he would be a soon-millionaire, but it didn’t quite happen that way, and he navigated through different entrepreneurial attempts.

It was when he started working on websites at a marketing company that he started his Create Your Own Life podcast completely as a hobby. The podcast took off like a skyrocket.

From there, opportunities came to set up and produce other podcasts, getting guests on other shows, marketing the guests, and a multitude of promotional activities that help make his guests into bigger celebrities.

Today, he works on finding the right audience for busy CEOs, teaching them to speak the right way, getting them booked on the best shows for them, and growing their notoriety through effective public relations.

He believes that as people we are finite in that we can only do so much on our own, by ourselves. If he can uplift people who have impactful purposes that he aligns with, and that he wants to support, then he can make a huge impact.

It’s all about lifting up other people who have really good, big purposes, that he can help push out there, and put them in the right direction. As a brand, he can make massive impact that way.

It’s about helping to create the future that he wants his children, and other people to have, through the people that his company lifts up and raises up.

We got into a number of branding hacks. Lots of great tips here. Check it out.