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Stu Heinecke - Grow Like A Weed

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable.

Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez.

An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, his book enables them to grow, expand, dominate, and defend their turf.

Insider Tips

Here’s an Insider’s Brief about The Future of Sports: How IBM Is Bringing Tennis and Football to Life for Fans, Through New AI and Cloud Technology Applications.

Technologies including artificial intelligence (AI) and cloud computing are enabling fans around the world to have new immersive experiences of their favorite sport and players.

Meet Noah Syken, Vice President of Global Sponsorships and Client Executive Programs at IBM.
He is responsible for leading the Strategy and Partnerships related to IBM’s global sponsorship portfolio, which includes partnerships with US Open (tennis), The Masters (golf), The GRAMMYs, Wimbledon, and more.

We discuss:

  • What are fans looking for in the future of sports?
  • How is technology changing sports for fans?
  • How did IBM work with the USTA to bring the tournament to life this year?
  • What other sports partnerships does IBM have?
  • Why does IBM partner with these types of organizations?

For more information, please visit: ibm.newsroom.com

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