Eric Liedtke is Co-Founder and CEO of The UNLESS Collective—the world’s first regenerative fashion brand. A visionary leader in sustainable innovation, Eric is transforming the future of apparel, footwear, and accessories with plant-based materials that leave no plastic waste behind. Before launching UNLESS, Eric served as an executive at adidas, where he led game-changing initiatives like the Yeezy business and adidas Boost, generating over $8 billion in growth and reshaping the future of sportswear.

Eric shares a powerful behind-the-scenes look at what it takes to drive success while building a business rooted in purpose. From launching groundbreaking partnerships with organizations like Parley for the Oceans to pushing for zero-plastic production goals, Eric has never been afraid to challenge industry norms. His leadership style blends innovation, sustainability, and bold consumer engagement—making this episode a must-listen for entrepreneurs and change-makers.

In this episode, you’ll gain real-world strategies for scaling impact-driven businesses, navigating global markets, and designing for the planet. Whether you’re building a startup or scaling your next big idea, Eric’s story offers key insights on how to stay competitive in today’s fast-paced world while creating lasting value for people and the planet. Tune in to discover how to lead with conviction, innovate with intention, and drive success today!