Tony: Revenue Chat Episode 170. Hey, check out my other great interviews at TonyDUrso.com/radio or using your Android or iPhone get the app at TonyDUrso.com/mobile, that’s TonyDUrso.com/radio or /mobile.Intro: This is revenue chat radio with your host Tony DUrso, interviewing successful entrepreneurs and giving you actionable advice and insights, let’s rev it up. Tony: Welcome to Revenue Chat I’m your host Tony DUrso, some quick news here, with over two million downloads on my weekly talk shows our audience loves our guest interviews and I just want to say thanks a million or actually thanks two million. And I am now on television with the Tony DUrso TV show, check it out at TonyDUrso.com/TonyTV, also if you want to get major shout outs for your business or get interviewed just go to TonyDUrso.com/TonyTV and check out the links. Tony: Alright revenue crew, let’s rev it up, here we go. Following is from my TV interview with Robert Isenberg, he designed boots and shoes for domestic factories until they closed their doors to foreign competition, so he moved overseas. But during his past time in traveling Robert turned to something you would never imagine, he turned to writing short humorous essays and performing them at many speaking engagements. For the last nearly five years Robert is the humor columnist for a group of Gatehouse newspapers, at a time when the world needs more light heartedness Roberts going to tell us about his latest series of stories titled why men are suspicious of yoga, and by the way it’s not really about yoga. Also stick around to the very end for a little information on how to accomplish your vision, you’ll love it. Tony: Hi and welcome I’m your host Tony DUrso, we showcase successful entrepreneurs along with humanitarian and noteworthy projects, and we share wisdom, advice and guidance with you to assist in your life, career and business, some great solutions and advice for you just ahead. And before we begin I wish to thank all the supporters of the Tony DUrso show who made this possible, in addition to today’s guests who provided great support I also wish to thank Rob Kessler at Milliondollarcoller.com, Jeanne Ginsberg at JeaneGinsburg.com, Jordan Goodman at Moneyanswers.com and a big thank you to Rich Tamayo our Emmy winning director, who helped design and produce a fine show, thank you all for helping make this possible, the success of this show is yours. And lastly I’m wearing the million dollar collar created by Rob Kessler, I love it and I have it on all of my shirts, your shirts always look sharp, no more dangling collar how about that, and remember success awaits those who persevere and remain steadfast despite the odds, be righteous, join me, let’s begin. Tony: Robert Isenberg designed boots and shoes for domestic factories until they closed their doors to foreign competition so he moved overseas, clever, but during his past time in traveling Robert turned to something you would never imagine, he turned to writing short humorous essays and performing them at many speaking engagements. And for the last nearly 5 years, Robert is the humor columnist for a group of gateway newspapers and at a time when the world needs more light heartedness, Robert is going to tell us about his latest book, a collection of short stories titled why men are suspicious of yoga and by the way it’s not really about yoga, welcome to the show Robert. Robert: Thank you so much. Tony: Robert the honor is mine and I must ask you’re a successful columnist, what made you write this book? Robert: Well basically when you write a column you don’t know what the reaction or the response will be out there, but it was so favorable that I decided that I wanted more people to see my stories. And when I was writing for the papers they were local, they were mostly five or six areas that are very close to my house and I want my book to be out there basically all over the world. I want people to laugh and I don’t want to keep it exclusively for where I live. Tony: I like that Robert and we all have our reasons but what is your drive or motivation in making people laugh? Robert: Truly it’s like music to my ears when I hear laughter and when people respond to something I have developed and worked on and they find it funny, I couldn’t get more pleasure. And I just read something interesting about laughter, it said you’re almost necessary to applaud but laughter is an initial honest response. Tony: I like that, very nice and I love humor and I love your stories and to the audience you got to check this out and that is at RobertIsenberg.org, you’re going to see it on the bottom, a great selection of short stories, love it. But I got to ask what made you pick this title for your book? Robert: Well I performed that essay probably about 15 years ago and I don’t think I performed it maybe once since then, but I just thought that it was an eye-catcher, I loved the particular essay that I wrote about it and basically my wife has been a yoga teacher I’d say for 30 years and the story goes on about her asking me how long she’s been a yoga teacher, she’s got me trapped in a car and you can’t give the right answer if I say to few I don’t respect her and if I say to many I don’t respect her enough. So I just thought that the title resonated and I love the story, it’s in the middle of the book and I urge anybody who buys the book to get to that story and see that you have the same response that I do, that it’s funny. Tony: Thank you for that Robert, and as a fellow author when I write a book I have a purpose in mind of what I want the readers to get, what do you want readers to get from reading this book? Robert: I want them to have fun and I want them to basically can’t wait for the next page, that’s basically what I’ve seen in the reviews there were some 21 reviews all five-star on Amazon and then I got personal reviews up in, I’ve been a gun quit main the woman next door bought a book on Monday and Tuesday she came back for four and she said to another neighbor this is the best book you’ll read in the next five years. She said I was feeling depressed in the morning, read the book and it just changed my day. Tony: Thank you Robert, I absolutely loved it and I couldn’t tell you right off hand which story I loved the most, they’re all so funny. Can you share one of your stories with the audience please? Robert: Yes, there’s one about my wife asking me to go to Costco and pick up two packages of toilet paper, there’s 36 rolls in each package and you can’t put them under the cot you have to put him over so it’s very difficult to stay at it to the cash registers, so I thought I was really lucky because it was only one person in front of me. Turns out it was my next-door neighbor and she knows that only two of us live in this house, and she looks in the cot and she says the same thing to herself, what is this wife feed him, and she leaves and she says have a nice lunch with a smirk on her face. And then we go off to Maine that day this is about a year ago and then you go through the usual procedure where you’re going to sit, it’s going to be a real estate for the next two or three hours and I wanted to be near the restroom because I had more than my share of coffee and orange juice, and I finally get up to the restroom after an hour of reading and when I’m going back I’m noticing that everybody seems to be smiling at me. I’m also praying because when you get to the beach and you come out of a restroom go figure where you were, every umbrella looks the same, every beach ball looks the same and I’m praying that a do good doesn’t come over to me and say can I help you sir and that sir is cold for Giza. So anyhow I’m walking back to where I think my wife is and I notice I’m getting all these smiles particularly from women, and I’m thinking boy I’m really happy that I’ve worked out over the winter and I must look pretty buff and I’m really feeling good about myself and finally I get back to the Blanco where my wife is, I touch her foot and I say a lot of young women were smiling to me I guess I really look buff and she looks up and she says yes Mr. buff you got toilet paper hanging from your bathing suit. AD: Hey, think of all the things you work hard to provide your family your home, a college education, your entire lifestyle, how do you make sure all of those things are still possible even if something unexpectedly happens to you. The old way life insurance used to be a pain, you would deal with an agent who came across like a used car salesman or scheduled blood tests at a doctor’s office and read over paperwork filled with fine print and legalese, now with Ethos the application only takes 10 minutes online with honest upfront pricing, no doctor’s appointment for policies under 1 million dollars. Get your free quote and submit your complete application in just 10 minutes now at Revchat.getethos.com one more time that’s Revchat.getethos.com. Tony: And we’re back with Robert Isenberg, why men are suspicious of yoga. Robert: A couple funny experiences with a book, one of them is about a party that I say my sister threw in Texas. Well my sister-in-law calls me on the phone and she’s really upset, she had read the book and I said to her what are you upset about Ruth? She said that I wasn’t invited to the party. 25 minutes later I realized that I had to call her back I made up a party, there never was a party and I didn’t know quite how to put that story together unless I created a party which never happened. Tony: I love that Robert, there’s no party and I’m still chuckling on have a nice lunch, these are really great stories and I just want to say to everyone get this book at RobertIsenberg.org Isenberg.org did I say that right Robert? Robert: You did, it’s Isenberg with no E in front, why men are suspicious of yoga. Tony: Thank you so much, really love it, you’ve made us laugh and the world needs more of this so please everyone by four and pass them out to friends, we want to spread the cheer. Tony: Our next episode is with Michael Benner, talking about Fearless Intelligence. Tony: Please go to TonyDUrso.com/vision and get division map free, do that now, follow the steps and you can guarantee yourself much success. TonyDUrso.com/vision and thank you again for tuning in, I greatly appreciate you, please come back and check out my other shows they’re all aimed at making you more and more successful. And please follow me on social media it’s TonyDUrso on Twitter and Tony S. DUrso for Facebook and Instagram, remember that S for Facebook and Instagram, thanks again and remember success awaits those who persevere and remain steadfast despite the odds, be righteous, join me on the next episode of the Tony DUrso TV show. Tony: You hear that majority of businesses fail; don’t be a statistic, get my book free The Vision Map: Beat the Odds for your Business Success, get it free at TonyDUrso.com/vision and set up your own successful vision map TonyDUrso.com/vision. Tony: We have a few minutes left so yes that’s right it’s Tony’s time, a word on your vision, I mean your future vision. Is it true that a majority of new businesses fail? You know in order to have a successful growing business there are some vital points that you must know, you must have them worked out thoroughly, they must be synchronized with each other and all employees, consultants and companies that you depend on must know these items and they must be in agreement with them if your new business is to meet with a high percentage of success. I’m going to show you something and you’re going to learn how to establish your vision, your purpose, your long term objective and master plan including strategic and tactical planning, I’m going to give you a real-life example. I started my revenue chat radio podcast with zero guests and zero audience, I was new to the industry I didn’t know any of my guests beforehand, so I started meeting and interviewing experts, best-selling authors and CEOs who shared their wisdom, advice and guidance with the world, I had it all worked out on a vision map I knew where I was going and how I was going to get there. Well in one year I hit 500,000 downloads, in one and a half years I hit 750,000 downloads and in one and a half years I signed up with a major radio network Voice America and I was given a one-hour weekly live show to an audience of three and a half million which continues to grow strong, and I get over 100,000 monthly visitors to my website TonyDUrso.com. I became an Amazon best-selling author with my book Elite Entrepreneurs, hitting number two on Amazon’s chart the same day of release in March 2017, this is one and a half years after the launch of revenue chat and at the bottom of this success was a carefully thought-out vision map. Now I share my own information step by step if you get my training video at TonyDUrso.com/vision, yes that’s correct you will see my vision, purpose, long-term objectives and master plan, you will see how I did it. I share my information with you so that you can better learn how to craft your own vision map to the delight of a booming career or rocking business, this will take time let me tell you it will not happen in one day, overnight or even in one week, the key point is to take your time and do a very thorough job putting together your vision map. Once you’re happy with what you got get to work on it, make tweaks and adjustments as you go along but get to work on it, remove all distractions music, television etc. when working on this as this is very serious to your future. Some quick information here first of all you’ve heard perhaps that a majority of businesses fail, there’s a report attributed to being found on Bloomberg that says 8 out of 10 entrepreneurs fail in the first 18 months, a Harvard study says 3 out of every 4 venture back firms fail. The SBA says that about 50% of businesses fail in the first 5 years, these and other sources with shocking figures of their own they all point to one very conclusive point, too many businesses fail, why is this, what’s the common denominator, well you know while there can be many reasons for this there are some very definitive actions that must be in place to guarantee the success of any business and by the way don’t forget these businesses just mentioned they had money, so it wasn’t a matter of oh if I had a million dollars I’d boom my business, these guys had money from two hundred and fifty thousand dollars to who knows how much for the venture back firms and they failed, so it’s not just having the money. And you know believably most of these failed companies had well-crafted mission statements somehow that did not work, why is that? You can’t ride a bicycle if a wheels missing, the rest of the bike can be perfect and supremely high-tech but that one wheel makes the difference between moving on the ground toward your destination or just sitting there and getting exercise. In order to give any business a chance you have to have basic fundamental points in place to launch your business, make and grow and be successful, and also in order to be a very effective leader you must know the following points, you must work them out thoroughly, they must be synchronized with each other and all employees, consultants and companies that you depend on must know the following points and be in agreement with them if your company is to meet with a high percentage of success. The vision statement tells people what your company wants to be, this is like a child telling people what he or she wants to be when grown up, that’s a good analogy of the vision statement, but by itself it’s nothing, by itself it means nothing, by itself you can be assured of business failure. Hey do any child at all that actually and literally became what the child stated when very young? So you see my point, in order to ensure the success, health and future vitality of your business you need the vision map and all of the drilled down details that comprise it. The vision map has been missing until now, growing a successful business it’s like a puzzle and requires multiple pieces to fit perfectly with it in order for a clear and beautiful picture to emerge. The vision map not only lets you figure out how you’re going to be that business when you grow up, but it also tells your employees, consultants and dependent companies what you’re going to be, what you’re going to do about it and how it’s going to look. The vision map starts with the vision statement of what do you want to be when you grow up, I give away the whole thing free for a limited time until my publisher says to stop, go to TonyDUrso.com/vision and get it right away. I really and truly hope that you enjoy the vision map and put it to good use, a lot of blood, sweat and tears went into the production of this knowledge to give to you, use it wisely and feel free to contact me for any assistance. There’s an audio reading and a training class on the vision map available to you now that you can get at TonyDUrso.com/vision, go there and get the vision map free, do that now follow the steps this will change your life dramatically, follow the steps and you guarantee yourself much success. And thank you for tuning in I really appreciate you, please come back and check out my other shows they’re all aimed at making you more and more successful, and please follow me on social media it’s TonyDUrso on Twitter and Tony S. DUrso for Facebook and Instagram, remember that S. All right thanks again and until next time remember you can make life better for yourself and everyone, choose wisely.