[1.02] Introduction to Publicity and PR for Entrepreneurs

• The episode focuses on teaching entrepreneurs how to get the word out effectively using publicity.
• Tony emphasizes that many recent episodes have discussed the importance of being better known and marketed globally.
• Publicity, when used wisely, can significantly boost a business’s growth.
• Entrepreneurs can accelerate their success with the right media exposure.
• Today’s episode will explore untapped areas of public relations (PR).
• Topics like media relations, press releases, brand messaging, social media management, and influencer partnerships will be covered.
• Tony mentions how these tools can be part of a long-term strategy for success.
• The episode will feature guest Steve Seidel, an award-winning PR expert.

[14.45] Guest Introduction: Steve Seidel

• Steve Seidel is the founder of a top media PR company with a decade of experience.
• He’s a bestselling author and creator of the popular podcast “Wolves Among Us.”
• Tony shares how he’s learned from every guest over his eight years of podcasting.
• Tony appreciates Steve’s expertise and is eager to dive into the discussion on PR strategies.
• Steve shares his background growing up in Philadelphia and how he combined his technical and creative skills.
• His PR agency helps clients find their unique story and bring it to the highest platforms.
• Steve’s agency has worked with over 150 clients and generated millions in revenue.
• The agency’s mission is rooted in doing good, giving back, and making a positive impact.

[24.31] OpenPhone: The Ultimate Business Phone Solution

• OpenPhone provides clear separation between business and personal calls, ensuring that personal numbers stay free of unwanted sales calls.
• It’s highly customizable and flexible, designed to meet the unique needs of your business, making it easy to work with teams.
• OpenPhone acts like an AI assistant, effortlessly managing and adapting to your business requirements.
• Rated as the number one business phone for customer satisfaction, it boasts over 1,700 reviews and has been voted best in usability.
• The platform is praised for its easiest setup, most implementable features, and user-friendly administration.
• For a limited time, OpenPhone is offering 20% off the first six months when you visit openphone.com/tony.
• Additionally, OpenPhone offers free number porting from existing services, making it a hassle-free transition.
• With these features, OpenPhone promises to save businesses both time and money while providing top-tier phone services.

[35.21] Maximizing Your Potential with BetterHelp and LinkedIn Ads

• Empower yourself to become the best version of you.
• BetterHelp offers flexible, online therapy tailored to your schedule.
• Simply complete a short questionnaire and get matched with a licensed therapist.
• Therapy can make a profound difference, even if you haven’t experienced trauma.
• Never miss a session with the ease of online accessibility.
• LinkedIn Ads enables B2B marketers to target the right audience with precision.
• Use LinkedIn’s advanced targeting features like job title, industry, and company size.
• Build relationships with over 130 million decision makers, including 10 million C-level executives.
• Claim a $100 credit for your next LinkedIn ad campaign to jumpstart your B2B growth.

[46.21] Evaluating Influencer Partnerships for Effective Campaigns

• Ensure the influencer’s target market aligns with your own.
• Could you check if the influencer has worked with direct competitors?
• Review their previous sponsored posts for FTC compliance (look for #ad or #sponsored).
• Assess engagement rates; high follower counts don’t always equate to high engagement.
• Compare the cost of influencer partnerships to their engagement rates to gauge cost-effectiveness.
• Consider working with micro-influencers across different niches to diversify your strategy.
• Use tools like Social Blade and Matchmaker.fm to evaluate influencer performance and opportunities.
• For broader brand exposure, leverage popular platforms such as Instagram, TikTok, LinkedIn, and YouTube, while evaluating their relevance to your audience and business goals.