Learn from a former US Air Force F-16 combat fighter pilot about next-generation communications. – Dax Cornelius, who served as an officer (major) and highly decorated US Air Force F-16 combat fighter pilot, provides the foundational leadership and vision as the CEO/USA of Bastion Collective to replicate what Bastion has achieved abroad. Bastion Collective provides an ecosystem for the next-generation communications platform. more.
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Learn from a former US Air Force F-16 combat fighter pilot about next-generation communications. Dax Cornelius, who served as an officer (major) and highly decorated US Air Force F-16 combat fighter pilot, provides the foundational leadership and vision as the CEO/USA of Bastion Collective to replicate what Bastion has achieved abroad. Bastion Collective provides an ecosystem for the next-generation communications platform.
Dax brings a wealth of M&A, sales and branding expertise, leveraging prior experience with Air Force branding initiatives and having generated more than $1 billion in sales and product launches with Fortune 500 Textron’s Cessna Aircraft and Piper Aircraft Company. Additionally, he held a multitude of C-level positions in the private equity, intellectual property, exploration, manufacturing and consulting sectors, coaching companies averaging $20- 30 million per annum.
Full Episode Transcript
Welcome I’m your host, Tony DUrso. I interview some of the most successful people in the world and I thank you for joining us. This show is dedicated to helping you turn your vision into reality. And here’s the successful entrepreneur who provides insights and guidance you can use to move along to your vision path. Listen to my shows on all the podcast platforms such as Spotify or iTunes, Apple podcasts. Just search for Tony D-U-R-S-O and please subscribe too. And as most of you know, I’ve been calling you guys visionaries for most of the time.
After all, we’re talking about getting your vision in place, getting on your vision path. We’re talking about the vision map and so forth, but there’s a little bit of tweak on it because this is the journey to success. This is all about taking you from where you are to the next level. So instead of calling you visionaries, which might be a little path way now. I’m going to tweak that a little bit and call you success squad. What do you think of that? You’re my success squad. Let me know what you think. Now before we get going here’s the big thank you to some amazing sponsors of our show. Please stay tuned for an important message from Wealthfront on how you can start earning 18 times more interest on all your savings. I’m serious and coming up is this significant message from SimpliSafe on how to get commercial grade enterprise level security for your home at special low cost. You have to listen a few times to believe and a very special note to help you find your message and build your tribe. I’m going to give you Russell Brunson’s book for free through the mail, more info on them just ahead, so please stay tuned.
Today’s show is about next generation communications with Dax Cornelius; let’s see what we can learn today. Here’s some info on Dax who served as an officer major and highly decorated US Air Force F-16 combat fighter pilot. He provides the foundational leadership and vision as the CEO USA of Bastion Collective to replicate what Bastion has achieved abroad. Bastion Collective provides an ecosystem for next generation communications and at the end of this interview I’m going to do a summary recap of what we went over, so stay tuned for that. Here we go.
Hi Dax. Welcome to our show.
Hey Tony. Thanks for having me.
Dax. The honor is mine. You’re an Air Force pilot. I am very much enamored with that. I think we’ve all been, as a kid, we’ve wanted to fly and you’ve done it for a decade. I think it’s an honor to speak with you, sir, and I want to thank you so much for being on our show. We’re going to talk about how you built success through a team environment and about new communications, especially next generation communications, which everything has changed. And I’m going to let you talk about that. But before we do that Dax, let’s follow your journey to success. How did it all start for you? What’s your back story?
Well, it’s definitely an interesting one. I would say it’s probably a little unorthodox to most, but I would say it all started back coming to America with my mother from England as a very young child infant and growing up in all places in Las Vegas. So that was a very interesting upbringing in that town. But it was a good upbringing. My mother was incredibly strict, very hardworking, single mother raising me, immigrating to the US and I had an inspirational family that was overseas. I had a dad in London and at the time, one sister in Australia, another sister in Hong Kong. My brother was in Spain, my mom in Vegas it was a very dynamic, global family.
And my path if I really look back attributes the success of it if someone considers it successful. Started with wrestling. I paved my way into college on a D-1 wrestling scholarship and got to the Air Force Academy and through the Air Force Academy, I would say by the skin of my teeth. It was a great institution to be from. Very difficult while you were there. And I ended up graduating from there and commissioned as a Second Lieutenant in the Air Force and ended up flying F-16’s for the next 10 years until I was a major in the Air Force. And it was very interesting those last three years of being a fighter pilot flying F-16’s I had the honor of being elected to become the F-16 demo pilot, better known as Viper West. And that job was primarily to demonstrate the assets that the tax payers pay to show the tax payers what those Air Force assets are and to basically really honor past, present and future heroes through the air show demonstrations.
Doing 35 air shows a year domestically and globally. No different than the Thunder Birds or Blue Angels. You didn’t just get to do loops to music all day. How does someone have a real job, if you will? And my desk job had a lot to do with the Air Force branding and a lot of the things that had the Air Force name attached to it, events, air shows, USO tours things like that came through our office. So we had a lot to do with the branding and marketing of the US Air Force and the message that we wanted to relay. And that’s really where I started to cut my teeth on marketing, which is what I do today. But after the military, after 10 years serving and getting out as a Major, I did a myriad of things. I started my own business as a broker, buying and selling aircraft.
I then got into VC and private equity that had to do with pretty much buying the intellectual property in the outdoor industry. And that had a lot to do with sales and marketing and manufacturing. And then I got into the EMP industry, oil and gas and consulting. And after that then led me to a career in Bastion Collective where I’m now the CEO for our US division of our marketing company, our global marketing company Bastion Collective. As you could see it was a journey that I would best visualize as a bowl of spaghetti before it got into a straight line.
And I know you have Italian roots.
And now we’re going to talk about the meatballs.
Yes. There we go.
Very amazing career that you’ve had and what you do is really quite something. We’re going to go into that in just a minute. And I know that one of your fundamental points as the CEO of Bastion is you really work on the vision. So for you, before you did that before you got to that. Let’s talk about how your vision came along because you could have gone a myriad of different ways, but you went this way into marketing communications. So how did you come about the vision for your current success?
Well I think it all depends how one defines success. I think there are many interpretations of it, but for me, success means getting better each and every day. Some of the core values in our company Bastion Collective that we make each other’s lives better. We’ve produced world-class work that gets better every time and we manage successful great businesses. And in order to create that vision, it was an evolution. To be frank as much as I personally or the rest of my partners in the collective would love to say that this was a well mapped out game plan that has been executed flawlessly from beginning to end. I’d be pontificating a bunch of lies. What really happened was a plan of persistence and in constant movement, not allowing ourselves to be subjected to fear or insecurities of the unknown and really trying to go about the decisions that we’ve made in this business with educated decisions.
Frankly, at the end of the day, you take all of that persistence, constant movement, not allowing yourself to succumb to fear, educated decisions. And really at the end of the day, quite frankly, from what I’ve learned in the air as a fighter pilot or on the ground, as a CEO of a marketing company, it really boils down to about 80% mental state and about 20% what you’re doing with your hands and your feet, and utilizing the empirical data to make the right decisions. It just is, as much as I’d love to say, it’s something different than that. It’s not, a lot of it is relying upon your experience and making those choices and decisions with the best data you can, but at the end of the day, you on the pointy edge, you’ve got to make the right decisions and you’re going to fail a lot of the times, unfortunately.
I totally see how that happens and I can totally see how that all works there. And I believe firmly a good vision at the bottom of success is a very strong purpose. And when I see people following the purpose line, they’re successful. So I’d love to know what’s the purpose for what you do.
Just to back up to that a second, I think the biggest thing is figuring out what you love to do and as much as everybody says, go in life and do what you love. I hear that all the time. Frankly, I love to eat Italian food and I love to travel. I love to hang out and laugh with friends, but that’s not necessarily what I am good at.
Sorry, just to be a little silly. Some people do make a very good living doing just that.
That’s right. No doubt. More power to them. My point being is that it’s not necessarily what you love to do, but it’s what you’re good at. And I think when you figure out what you’re good at; you actually evolve into loving it because you’re good at it. But a lot of times people, entrepreneurs give the advice, do what you love. I beg to differ. I think it’s do what you’re good at and that starts to open up so many more doors for you. What I realized, whether it was being a fighter pilot or whether it was being a businessman in VC, private equity or sales and marketing or manufacturing in oil and gas, and now marketing. I’ve come to realize that I don’t really love any one thing, but what I’m good at is getting people in the same boat and these people in this boat that I speak of are a variety of different types of people and expertise. Whether you’re talking to engineers, whether you’re talking artists, whether you’re talking CEOs, whether you’re talking new hires.
That’s a different mix of people and personalities and capabilities and talents. But what I figured out was that I love getting all of those people in the same boat rowing the same direction for a common goal with a vision and a budget and a timeline for execution. And that’s what I realized. That was my why. That was my purpose. It took me a long time to figure that out. That I didn’t really love any one thing, but I love seeing things grow and I loved being in the trenches in the journey of developing that growth and so for me over this period of time, I’m 46 years old now and I’ve come to really figure out my purpose is to lead and inspire, and I think it’s one of those things you’re either born with or you’re not. You can learn a trade; you can learn a skill, but in order to be on the pointy edge of a business, that’s not necessarily something that you do unless it’s inherent to you. It’s deep within your soul that you want to do that because doing that is not necessarily always going to be the most fun or at times it will be very lonely. It’s filled with pressure and it’s not for everybody. And whether you want to be on the pointy edge of the business or you don’t, it doesn’t mean you’re better or worse than anyone else. It just means that’s really your DNA and your makeup. That inherent longing, that’s what you’re meant to do. That’s what I figured out that I’m just really good on that pointy end or at least I think I am, and hopefully the success of track record speaks for itself.
This is Dax Cornelius, next generation communications and you can find firstname.lastname@example.org I’m going to spell that two words, B-A-S-T-I-O-N that’s Bastion and Collective. We know that one, C-O-L-L-E-C-T-I-V-E.com this is the Tony DUrso show where you can learn from the wisdom and success of others to help you move on your vision path. Just ahead the chat continues about next generation communication, with Dax Cornelius, but first it’s time for us to take a short break. See you back here in just a moment.
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Alright. We’re back on the Tony DÚrso show where you can learn from the wisdom and success of others to help you move on your vision path. Let’s see what we can learn today. Today’s show is about next generation communications with Dax Cornelius, and at the end of this interview I’ll give you a summary of what I got out of this and I’ll share some pointers with you. Stay tuned for that. A little more information on Dax. Solving organizational challenges as an officer, F-16 fighter pilot, to serve in another decade and C-level sales and marketing roles, Dax embraces people, empowerment and process responsible for US growth. Dax believes best in solution to a fragmented marketing industry is to provide detailed service expected of the smaller owner operators agencies, while also delivering an integrated offering across a number of core disciplines by aggregating expert agencies under one roof. Alright, and now back to the chat with Dax.
Dax very inspiring. Earlier on in the talk about your Dax story and how you’ve evolved into what you do. You talked about mind-set and when I think about being a fighter pilot for 10 years, you must be a genius at being able to focus and navigate no matter what. Can you please tell us how you’ve developed that? Any tips or guidance you can give on us being able to focus better as well as how that helped you be the success that you are today.
Sure Sure. I guess I’ll start with the success part and I’ll back up a little bit in that. If you can imagine yourself at about 30,000 feet at night from the IP or initial point to a target run and that target run typically being about 12-13 miles. You’re at night, you’re looking through these little tiny soda straws and everything is black and green because you’re looking through night vision goggles and you’re flying in this cockpit and it’s about 32,000 pounds of thrust that you strapped onto yourself and you’ve got under each wing about 2000 pounds of tripod with a Boe 109 fuse attached to the end of each one of them and you got three other guys or girls out there on your side as wingmen and your IP to target run way. You’re going to deploy these weapons and all of a sudden your dark cockpit folds up like a Christmas tree because you’ve got surface tier missiles coming up at you from the ground and they’re giving you indications that they’re locked on you and you are about 10 seconds from releasing your weapons and you’ve got to raise or guide these weapons into let’s say, ammunition site or storage site, but you’ve got collateral damage issues.
You may have a hospital on your right and the church on your left and you’ve got to make sure that those bombs hit on target on time without any collateral damage. And all these things were happening. If you can imagine that the focus point you speak about is intense because you’re multitasking and you’re doing a ton of things and frankly as much as that might sound to you, pretty daunting or pretty task saturated. Frankly and I mean this with complete sincerity. I don’t think it’s any different than a mother who’s juggling being a mother, being a CEO, running a business and taking care of the family, or I don’t think it’s any different than anybody in any business with any kind of life that’s out there trying to do something successful. The difference is the amount of practice and preparation and repetition that’s involved in order to prepare you to take on that kind of level of focus and that level of skill.
Repetition is the mother pearl and knowledge that proceeds experiences without meaning. We could read the textbook on how to be the best husband or wife or parents or businessmen, but at the end of the day until you take some knocks and bruises and have enough failure that breeds favor, it just takes time in order for you to be able to do things like that. No one asks anybody to get into a F-16 and start flying it the first time you ever flew or attempted to fly a plane, you start much smaller planes and you graduate. And I think that’s no different in our marriage. No different in our businesses or no different in our relationships. It takes training, it takes time, and it takes experience and a lot of hard knocks along the way. If you’re really going to achieve something worth having. Does that make sense?
It does Dax. And I see how a lot of practice actually helps develop that mind-set and that focus because you’ve done it so many times. You’ve played out so many scenarios, so many different ways. Of course, you cannot necessarily predict everything that’s going to happen in the jet plane or in the business world or raising a family. But by doing it and going through it and running through multiple scenarios, I believe that focus can become better and better. And of course, the proof is in the pudding as they say. You’ve done it, it can be done. And you’ve taken this. What’s amazing is you’ve taken this and you’ve brought this into the business world. Now after doing that for so many years, is there a culture shock? Is there a culture lag? Did you have to decompress or re-compress? Are you able to just move into the business world or start at the bottom? Kind of give us that transition. How that work?
I’ve got to tell you when transitioning from the military, which is a very organized, well run company. Look at a Google or a Facebook, in my opinion at least where I was in the branches of the US Air Force. It is a well-run public company. And it’s very organized. And then you get out into the civilian world and there’s no checklist, there’s no complete training list. It is a lot of take the bull by the horns and figure it out and why are you so important and who really cares who you are unless you can prove otherwise. So, it was definitely a transition to the point of a couple of times full disclosures wondering and asking myself in a pool of tears, why am I doing this and what am I doing?
But the fact of the matter is change is good and putting things in perspective is even better. And for me, when I look at even what we do today in Bastion Collective where we have a myriad of communication expertise and they work together on some projects in a fully integrated solution and they work separately aren’t just from very specific core expertise as communications for a client, depending on what that client needs. And when I stood back for a second and said it’s actually funny, I’m getting ready to write an article about this. What on earth does a fighter pilot know about running a marketing company? It’s a good question, right? Who is Dax? What makes this guy capable of running a marketing company, let alone a successful one that’s growing leaps and bounds.
Number one, it’s teamwork and it takes a lot. I’m the lowest common denominator in the room. Nine times out of ten when we’re either in a brainstorming session or we’ve got a board meeting or we’re looking for a new way to deliver for a client, I am always looking for better people than me that can challenge me and push me to do better. But I’ll tell you the secret for me at least mentally is if I back out a second and take a macro level, look at this. Back in the military when I was a mission commander and let’s say I was flying in Bosnia or in Iraq. Both of those conflicts which I flew. And as a mission commander, your responsibility is to orchestrate that night’s war. So the night prior you did all the mission planning and the underground vault and all the classified documents and information and intelligence and everyone comes in and you plot your routing and your mission from target and you work backwards. The time you actually employed bombs on target to the time you actually take off from whatever base you’re taking off from.
And you do all that planning and then you go airborne and me as a mission commander, I’m responsible for that night war and orchestrating the successful outcome and making sure that everyone comes back safe. And what dawned on me is what I did then is no different than what I do now. And what I mean by that is we had F-15 that were focused on their expertise, which was their superiority. And we had F-16’s guys like me that were focused on deploying bombs on targets at a certain time. And we had prowlers from the Navy that were up-boxers from the targets who made it all the jammy. And we had a KC-135 they came in and got in positioned to help everyone do air to air refueling so they could stay airborne longer. And we had the big AWACS with all the people on board and intelligence on board to help me make decisions as to when we do what we do. And then you had A-10’s the warthog that would come in and do the air to ground support turn the army in close air support. And so you have all these specific assets that had core expertise to one type if that time warfare.
And what I have today is a lot of agencies that have core expertise from market research in data insights to digital, to reputation management, content to content you name it. Every aspect of communications we have the agencies or the expertise to do that. And what I realized I’m actually doing the exact same thing. I’m utilizing all these assets or expertise in marketing communication and I’m delivering for our clients in their budget, in their timeline. And frankly although lives may not be at stake families are at stake because that brand does not succeed based on that marketing campaign that they wanted or families maybe don’t eat. And so I’ve correlated everything that I did from 30,000 feet in a single seat, multi-role fighter and really attributed it now on the ground to doing exactly the same thing it’s just in a different theater. So it’s been very compelling for me and just all inspiring to realize that, hey Dax what you actually did then is quite adaptable and really all this all the time, my journey, everyone’s got their own journey. It really has brought me to a point of preparation to do what I do today best today for Bastion Collective in the US. Does that resonate?
Resonates completely. I see the whole thing. I totally zone in the picture and aside from blowing up your competition, I can see. They better watch it. Once they know who they’re up against they may just like we’ll have to go. We’ll back off on this one. I can totally see how you use that, what you’ve learned to deploy various marketing campaigns and whatever you do, that’s your trade secrets and so forth. This is the Tony DUrso show where you can learn from the wisdom and success of others to help you move on your vision path just ahead the chat continues about next generation communications with Dax Cornelius, but first it’s time for us to take a short break. See you back here in just a moment.
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Alright, and now back to the chat with Dax.
And then lastly is acquisition. You were very right. We are constantly in our expansion throughout North America with priority number one, growing out the West Coast, followed by the rest of the US and then on into North America. We are constantly looking for the best-in-breed agencies or that new F-16 or A-10 or F-15, in order to become part of the collective and enhanced the deliverables that we offer to our clients. So in the answer to your question, it’s threefold, or organic growth, cross pollination growth and acquisition growth.
I like that Dax. And let’s take this down to our entrepreneurs right now. What would you recommend for them in terms of they’re all in different fields, different businesses but I believe you may have some template or a blueprint of successful operating points and techniques to build a good agency to grow the company. I love to hear what you have to say about that.
That’s the million-dollar question. That’s the thing that’s the hardest thing to do. All I can say is that in my experience, in order to build a successful business, let alone a marketing communication business or any business for that matter. You hear this a lot, but I contend over the past 10 years, I have really internalized it. It’s people, people, not just people, but people who are team players. I think what you find when you build a business and you find people who help you build that business, they’re either supporting the vision or they’re supporting division and you’ve got to find, no matter how you do it, you’ve got to find the right people that are supporting the vision versus creating division and not accepting anything else other than best effort. And the reason you can demand that is because if you are on the pointing edge that you have to give 100% effort, matter of fact, 110% effort because in order to receive you must give.
And so, for me the number one key is finding the right people and really understanding people because people are driven based on their intellectual mind-set and based on their emotional mind-set and the intellectual side is the terms and conditions of their employment the money that’s involved. And the emotional side, which I contend is the part that drives the success and it drives the success through the challenge if they are emotionally driven in the business and frankly in order to get a business from a million in EBITDA to 10 million in EBITDA, the only way to drive that kind of growth in order to do that, in order to create that kind of change is either through inspiration or desperation. Most people will talk a lot about what they want to do, will dream about what they want to do, but people don’t really change what they do unless they are ultimately inspired or ultimately desperate. Anything in the middle, it’s very hard to make a change.
In order to grow a great business, you’ve got to understand the emotional and the intellectual side of your people and what drives them and what completely depresses them. Who said it best was Phil Jackson. He said the strength of a team is each individual member and the strength of each member is the team. And in my opinion, D’Angelo done these who were by Muhammad Ali in his corner, the Phil Jacksons. Michael Jordan never won a championship until Phil Jackson showed up, kind of put some reference to it.
The second part of this is find somebody who can pull out of you what you can’t pull out of you yourself. Because I think a lot of times as young entrepreneurs growing through the ladder or people who are just out on their own trying to develop their own business, you have to find someone in your life that can see what you can’t see. Whether that’s a mentor, whether that’s your wife or your husband, whoever it is that believes in you enough.
And my mentor is Jim Watts, my sister’s husband, he’s actually the Non-Exec or Chairman of our business in Bastion Collective. Having someone who believes enough in you to drive you to a point that you actually start believing what you’re saying. So people, coaches and not being afraid to fail. I think failure breeds favor and life is too short to play it safe, you have to go out there and through enough bumps and bruises. You actually become so much more powerful than if you just played the safe route and said, well, I’m not going to go too far left or right. I’m just too afraid of what the outcome might be. If you don’t try, you’ll never.
For me, when I am looking at staff in my business, to me, you look at someone the way he or she, you look at someone who they are today and they only become worse, but you look at them as if what they could be and then they become what they should be. That’s the key. If you’ve got someone in your company that’s maybe not doing so well before you start pointing the finger at them and trying to put a square peg through a round hole first, ask yourself, are they in the right position? Are you giving them the tools that they need in order to do the job right? Just always look to the people and the coaches around you or the board around you or the wife or the husband and don’t be afraid to fail. I think doing what is easy in life is hard.
Doing what’s hard in life, I think becomes easy. And it’s the magnificent paradox. It’s your health wake up early every day and get your butt in the gym even though you don’t want to, even though you’re tired but you do it, it promotes your health and your health, promotes better cognitive skills and emotional skills and emotional intelligence. And your marriage or your relationships work on it like you do as much you do in your business. Put time, set time aside to spend time together because there’re so many in your personal life is going to drive what you do in your business life. And in your business putting the time and energy into your people.
They will then take care of the clients; the clients will then take care of the business. And ultimately, no one else, no business, no wealth, no anything is going to determine your happiness other than you. Nobody else can do it. And it may take you to failure, like I said, that is that desperation or it may take you to inspiration, but no one is going to determine your happiness other than you. And you’ve got to genuinely be happy in your core in order to go out and do the things what you want to achieve in life. So that to me, Tony is really the ethos of how I drive myself every day in order to be a better servant to our staff and to our clients and to my wife and to my life. Frankly.
Those are great insights, Dax. There’s so much I could comment on. We could do a whole other show on those. Thank you so much for sharing all those points and we have just another minute here. I’d love to know what are you looking to accomplish in the next two years?
It’s a great question. The biggest thing I want to accomplish in the next three years is to be inspiring and a value to our company and to my family and basically for the business, it’s continuing the growth of Bastion Collective throughout the United States. We continue to look for the best and breed agencies that can enhance our deliverables and our services and offerings for our clients. And at the end of the day that growth plan as I told you before, it was going to be based on organic growth and through our cross-pollination and also through acquisition. So really for the next three years it’s really building out the US to achieve parity with what we’ve achieved overseas in Australia and that’s going to be the biggest thing for us in the next three years is just continuous growth in finding those right agencies for Bastion Collective.
Thank you so much. Once again, this is Dax Cornelius talking about next generation communications, which we only scratched the surface very lightly. There’s so much more to talk about that you can find out more about this at Bastioncollective.com. Thank you so much Dax. I definitely look forward to watching your career, watching your growth and when you get another major upgrade when you reach another level or two, I’d love to get you back on the show.
I’d love to come back, Tony and thank you for what you do as well. I think chats like this is so important. We learn through each other and I just appreciate you for what you do. It’s a great podcast.
Hey, success squad. Thanks for hanging out with me while I featured an elite entrepreneur who took his vision to reality. I really hope this was as inspiring for you as it was for me to do this interview. I really learned a lot. The insights are so valuable. How did you like this interview about next generation communications with Dax Cornelius from flying F-16s to marketing. How cool is that? That’s a great definition of success that he has. Did you like that? He said success to him means getting better each and every day. Nice. But Dax brings up a great point on following one’s purpose. While we all hear that we should do what we love and yes, yours truly says that a lot. Dax says it’s doing what you’re good at, that makes for success and aligns with the purpose. I wholeheartedly agree and doing what you’re good at opens up more doors for you. Very interesting. What do you think Dax is good at? Getting people on the same boat and he loves doing that. That’s a great leadership quality. Probably the key one is that are you good at getting people on the same boat in the same direction for a common goal with a vision of budget and the timeline for execution?
Do you work and push on what you’re good at? And another interesting point that Dax brings up on leadership. I just find people here, there that don’t want to be a leader. You may think everyone wants that, but it’s not so, there’s a lot of people that don’t enjoy or don’t want that. I think to know many that wants someone else to be in charge of things now in the right circumstances. Some of us can be good leaders even though it may not be something that we always wanted to do. Sometimes there’s no choice and you have to do it to survive for yourself, your family and your group. What do you think? I loved his response on focus in using the analogy of going out on the target run at night and being shot at and how Dax compares to that level of focus with the mother taking care of her child or in anybody running a business. Wow. And again, on how experience and keeping at it helps to develop the right mind-set and the focus necessary to take care of what you have to take care of.
There’s so much more, but one last comment is that when you’re working with the group, Dax clearly says you either support a vision or you support division. Beautifully said. There’s still much more I got out of this interview with Dax Cornelius, what did you get? I’d love to know how you use this information to help you in your business or career. Tell us, tell the world you can tweet me on Twitter @Tony DURSO. Now grab hold of your vision. Decide you’re either going to start something great or take it to the next level. You have to decide first. You know that it always starts with a decision and you can get my vision map to help you along the process.
The free eBook email@example.com I created my empire in just a few years. That’s all it took. I had the vision map as my guide. I wrote it up so now you can do it too and please follow me on social media. You can find most of those links on the firstname.lastname@example.org. You can also get the vision map there and again, check out my shows on Spotify. They’re all designed to help you get to the next level in your business or career. And if you have iTunes or access to any Apple device, look up my name, Tony DURSO and subscribe to my show. Remember a kind review there will get you tremendous appreciation back in return. Thanks guys. And remember, just take action. Success awaits those who persevere and remain steadfast despite the odds. So good seeds, do good deeds. And join me on the next episode of The Tony DUrso show.
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Remember: Just Take Action. Success awaits those who persevere and remain steadfast despite the odds. – Sew good seeds, do good deeds and join me on the next episode of The Tony DUrso show.