EP42. Master Your Message and You Will Master Your Business by Bill Shander


Bill Shander says,“No Matter What You Do. Master your message and you will master your business.

Bill is the Founder of Beehive Media, a Boston-based data visualization and information design consultancy. He specializes in creating interactive experiences for thought leadership, research, advocacy and knowledge management.




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Having focused on “Digital Design for Knowledge” for most of his career, Bill brings unique insight into what it takes to deliver rich, engaging and impactful content to diverse audiences. Clients over the years have included the World Bank, United Nations, PricewaterhouseCoopers, Harvard University, World Economic Forum and the EPA.

He currently teaches data storytelling, information design and data visualization on Lynda.com.

His big dream is to travel the world, and share what he’s learned. And so he created RockTheVizComm, which is his workshop’s website and has several workshops booked throughout 2016.

Bill shares his insights and experiences in converting his primary skill as a communicator into a successful business on this episode of Revenue Chat with Tony DUrso. 

=Highlights=

  • What is meant by “learn and consistent communications are your first job?”
  • How does this apply to plumbers, accountants and doctors, not just communications professionals?
  • What’s the secret to communicating clearly and consistently?
  • What are some tricks to be sure you’re getting to the heart of what you’re trying to say AND what your audience needs to hear?
  • What are the effective, but worst acronyms KWYRWTS, KWYDIS and KWYANTH?
  • You focus on visual communications – how does that fit into all of this?
  • Is it possible to learn visual communications skills even if you’re not a creative person?
  • Insightful quotes and comments on Henry Ford, Woody Allen and Steve Jobs.
  • About RockTheVizComm.com workshops around the world.


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I really enjoyed this interview with Bill Shander! As I got to know him, and his creative business processes, the conversation continued to spawn in interesting directions!

 

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If you’re looking for some profitable strategies to grow your online business, you’ll want to read Dr. Rachna Jain’s book, “Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity. This book shares step-by-step wisdom on what it takes to grow your audience and grow your profits. Rachna has worked with some of the most well known authors, speakers, and consultants in the world. We had a great conversation when she was a guest on Revenue Chat, and you can get her book here.

If you like pleasure reading, and you enjoy zoning into a good read that you cannot put down, check out The Good, Bad and Gold: The Pursuit. This was a labor of love of ten years in the making. I am well into Book 2 (Dark Horizons). I am also working on an Expanded Edition of The Pursuit with a pre-history of the Imen. It’s a work in progress, so let’s see how that all comes together.

If you want to get some of the simplest and easiest basics of sales, then check out Easy Sales Procedures. You’re gonna say, hey, this is so basic…this is too easy… Yeah, well, I get that a lot.–You need the building foundation in place before you add any floors, right? Check it out and let me know how you like it.

If you want some nostalgic reading; if you want to read one of the most craziest stories you ever heard, then you gotta check out: The Crazy Life of a Kid From Brooklyn by Bill Morgenstein. You will NOT believe the wild antics this guy gets into! And it’s a true story!–And I still can’t stop laughing about the prom! Insane!

 


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Another Great Complimentary Podcast…

Check out a great podcast FlipMyFunnel. They have a good mix of interviews with B2B sales & marketing leaders dedicated to help you become a master of your craft.

 

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