Having been in marketing for over a quarter of a century, John once wrote a great book on the subject. However, as the industry constantly changes, it now requires an update. As a result he tells us all that you have to keep up with the latest techniques, and always with an eye toward what works and gets results today. John says you need more than just a very good looking website–you have to market it properly in order to achieve the leads, sales and other results that you want. It requires more than just putting out banners and ads. The playing field changes on a regular basis. Thus all work must always be done toward results, at a sustainable level that keeps clients satisfied and continuing to spend their budget with you.
Working in a wide variety of industries John’s company utilizes the full spectrum of web design, pay per click, search engine optimization, local online marketing, social media marketing, reputation management, press releases and video production–all of these as needed to maximize client revenue.
Real Web Marketing knows how to drive traffic and John is going to give us updates on the latest techniques.
Join me on Revenue Chat as I chat with John Eberhard.
- John gives some excellent Internet marketing updates. One of the first things out of the gate is to put up Google Analytics on the site as that gives the best info by far, regardless of any other program you may use.
- If you have a local business, set up a free account on Yelp which is very effective in driving business to local companies.
- Google My Business (discussed in detail).
- Getting online reviews and managing that review process.
This is a fun interview with John Eberhard, President of Real Web Marketing. Yes, you need an updated web site, but there is much more to it in order to drive the traffic that you want, to your site, in order to generate the leads, sales and other actions that you require.
I appreciate your listenership and hearing from you means a lot to me. Feel free to drop me a message.
If you like pleasure reading, and you enjoy zoning into a good read that you cannot put down, check out The Good, Bad and Gold: The Pursuit. This was a labor of love of ten years in the making. I am well into Book 2 (Dark Horizons). I am also working on an Expanded Edition of The Pursuit with a pre-history of the Imen. It’s a work in progress, so let’s see how that all comes together.
If you want to get some of the simplest and easiest basics of sales, then check out Easy Sales Procedures. You’re gonna say, hey, this is so basic…this is too easy… Yeah, well, I get that a lot.–You need the building foundation in place before you add any floors, right? Check it out and let me know how you like it.
If you want some nostalgic reading; if you want to read one of the most craziest stories you ever heard, then you gotta check out: The Crazy Life of a Kid From Brooklyn by Bill Morgenstein. You will NOT believe the wild antics this guy gets into! And it’s a true story!–And I still can’t stop laughing about the prom! Insane!
Thanks, and remember:
YOU can make life better for yourself and everyone: Choose Wisely!