EP72. Marty McDonald: How To Follow The Money On Social Media


Marty McDonald is the go-to guy for what works in social media marketing. The co-Founder and CEO of Bad Rhino, he’s used social media strategies to actively recruit and build online marketing businesses for 12 years and knows how to harness the full power of social media. Marty tells us how to follow the money on social media.




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Coming from a long history of social media expertise, Marty poured everything into Bad Rhino in 2011, which became a resounding success.

Working with a number of clients from beer to golf, from restaurants to e-commerce, he specializes in community management, online branding, Twitter, Facebook, YouTube, LinkedIn, SEO, blog creation, writing and anything else you can think of.

Striving for creativity and innovation, he created quite a brand with an instantly recognizable name.

Marty to show us how to follow the money on social media, on this episode of Revenue Chat.

=Highlights=

  • 02:00 How it all started for Marty McDonald founder of Bad Rhino.
  • 03:20 What he did to help lawyers, accountants, doctors and professionals get on line and get going.
  • 04:24 How he came up with the name Bad Rhino?
  • 09:12 What are the key social media avenues that one must be on and be active in to grow their business?
  • 10:35 Where is your audience?
  • 11:21 Claiming your real estate and focusing on where your clients are and will come from.
  • 13:44 What are some of the big challenges for businesses and entrepreneurs on social media?
  • 17:07 How can a business leverage social media?
  • 21:32 The nuances of Facebook and keeping the balance between business and social.
  • 23:52 What are the differences in social media marketing versus traditional marketing?
  • 26:59 How much data can you collect and how quickly can you change it on the fly?
  • 28:49 What are some of the worst mistakes one can make in social media?
  • 33:44 What can we do to put our business on steroids with social media?
  • 38:27 What keeps Marty McDonald going? Passion and purpose.
  • 43:31 How to follow the money on social media?

 


Marty provides exceptional words of wisdom on social media, how to utilize it properly and how to fully maximize business sales. Great insights. I love this interview!



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