EP143. AJ Wilcox: Getting The Highest-Quality B2B Leads!

–> Listen on your Smart Device tonydurso.com/mobile or iTunes.

AJ is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. These newly-minted LinkedIn official partners manage among the world’s most sophisticated accounts worldwide. He’s also a ginger & a triathlete.Living in Utah with his wife and 4 kids, his company car is a go-cart. Lucky Guy!

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  • Here’s how it all started for AJ Wilcox at b2linked.com/checklist.
  • AJ had 10 years digital marketing experience before finding out about LinkedIn.
  • Funny, he got a job to use LinkedIn without knowing much about it.
  • What’s the difference between LinkedIn, Google & Bing Ads? Great insight here.
  • Of course, anyone can type in a keyword and pay $ to get something promoted. But, there is definite a right way to do it.
  • Do you know you may have a better way to target businesses through LinkedIn? Here’s why.
  • Are you doing the expensive multi-dollar Google Ads? Been there, done that. Here’s another viewpoint.
  • Do you have a disruptive product or something not well known? Here’s your best network to promote.
  • How well do you know your demographics in order to promote to the correct market for your product or service?
  • You may not know all about your social media friend, yet on LinkedIn, there are some amazing targeting aspects as discussed here.
  • Did you know that you can target by job title, company size, seniority, department, skills, groups a member of, what college they’ve been to, work force information and a plethora of drilled down information to find your ideal customer.
  • What’s better: Pay less for bigger numbers to reach “people” or pay a little more to reach the exact person who is the best fit for your business?
  • Listen here to hear how you can advertise items such as classes through LinkedIn. There is a line where it makes great sense.
  • Find out what kind of ads people use LinkedIn for. You won’t believe what you can sell on this platform.
  • Do you have an SAS product? Check this out.
  • Are you selling higher education? Then this is made for you.
  • Find out how well controlled clicks are via LinkedIn. This is a big difference from the regular social media world ads.
  • Did this happen to you when using social media ads? Listen to my story of getting hundreds and hundreds or clicks, but not one result.
  • Feel free to reach out to AJ Wilcox and pick his brain about LinkedIn. He’s so-approachable. Twitter @wilcoxaj.
  • Here’s what motivates and drives AJ Wilcox at b2linked.com/checklist.


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AJ Wilcox provides an insightful view into the world of driving consumers to our websites. Learn the differences, pros and cons, between social media advertising on multiple platforms, and compared to LinkedIn. Eye-opening. Insightful. I love it. Make sure you get your free guide to see if this is a fit for you. And note: he doesn’t sell. He only helps. Get your info and improve your sales!


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About Tony DUrso

Tony is a 4-time author with his latest Amazon Bestseller, Elite Entrepreneurs and hosts three (3) weekly Talk Shows:

The Spotlight with Tony DUrso is a one-hour weekly Internet Radio celebrity talk show on the VoiceAmerica’s Influencers Channel, which brings a conversational and entertaining angle into the exciting world of Stars, Greats and Game Changers. Voice America boasts over four million listeners across their channels.

The Spotlight with Tony DUrso is the #1 show on the VoiceAmerica 
Influencers Channel. 

Revenue Chat Radio is a weekly podcast that uploads every Friday. Each episode, over 20,000 downloads, features an Elite Entrepreneur who achieved success in business through hard work and overcoming adversity. We provide superior advice, guidance and tips to today’s entrepreneurs, small business owners, as well as C-level executives. 

Together, Revenue Chat Radio and The Spotlight with Tony DUrso achieved 
over 2 million downloads in its first 2 1/2 years.

The Tony DUrso TV Show is a weekly TV show that is locatable on large network platforms that have millions of monthly viewers. The Tony DUrso Show spotlights successful entrepreneurs along with humanitarian endeavors and noteworthy projects. We share wisdom, advice and guidance with you to assist in transforming your career, business and your life.

Emmy-winning director, Rich Tamayo, joins the all-star cast on the set 
of the Tony DUrso TV show.

Special Note

Join me on my one-hour weekly celebrity talk show on the Voice America Influencers Channel

Broadcasting Live Every Friday at 1 pm Pacific. Also available on Mobile.

= The Spotlight with Tony DUrso = We interview Stars, Greats and Game Changers!

Tune in and check us out!


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