EP143. AJ Wilcox: Getting The Highest-Quality B2B Leads!


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AJ is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. These newly-minted LinkedIn official partners manage among the world’s most sophisticated accounts worldwide. He’s also a ginger & a triathlete.Living in Utah with his wife and 4 kids, his company car is a go-cart. Lucky Guy!



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=Highlights=

  • Here’s how it all started for AJ Wilcox at b2linked.com/checklist.
  • AJ had 10 years digital marketing experience before finding out about LinkedIn.
  • Funny, he got a job to use LinkedIn without knowing much about it.
  • What’s the difference between LinkedIn, Google & Bing Ads? Great insight here.
  • Of course, anyone can type in a keyword and pay $ to get something promoted. But, there is definite a right way to do it.
  • Do you know you may have a better way to target businesses through LinkedIn? Here’s why.
  • Are you doing the expensive multi-dollar Google Ads? Been there, done that. Here’s another viewpoint.
  • Do you have a disruptive product or something not well known? Here’s your best network to promote.
  • How well do you know your demographics in order to promote to the correct market for your product or service?
  • You may not know all about your social media friend, yet on LinkedIn, there are some amazing targeting aspects as discussed here.
  • Did you know that you can target by job title, company size, seniority, department, skills, groups a member of, what college they’ve been to, work force information and a plethora of drilled down information to find your ideal customer.
  • What’s better: Pay less for bigger numbers to reach “people” or pay a little more to reach the exact person who is the best fit for your business?
  • Listen here to hear how you can advertise items such as classes through LinkedIn. There is a line where it makes great sense.
  • Find out what kind of ads people use LinkedIn for. You won’t believe what you can sell on this platform.
  • Do you have an SAS product? Check this out.
  • Are you selling higher education? Then this is made for you.
  • Find out how well controlled clicks are via LinkedIn. This is a big difference from the regular social media world ads.
  • Did this happen to you when using social media ads? Listen to my story of getting hundreds and hundreds or clicks, but not one result.
  • Feel free to reach out to AJ Wilcox and pick his brain about LinkedIn. He’s so-approachable. Twitter @wilcoxaj.
  • Here’s what motivates and drives AJ Wilcox at b2linked.com/checklist.

 



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AJ Wilcox provides an insightful view into the world of driving consumers to our websites. Learn the differences, pros and cons, between social media advertising on multiple platforms, and compared to LinkedIn. Eye-opening. Insightful. I love it. Make sure you get your free guide to see if this is a fit for you. And note: he doesn’t sell. He only helps. Get your info and improve your sales!

 



Another Great Complimentary Podcast…

Check out a great podcast FlipMyFunnel. They have a good mix of interviews with B2B sales & marketing leaders dedicated to help you become a master of your craft.

 

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