EP124. Yaro Starak: How To Blog Your Debts Off!

Yaro Starak is the author of the Blog Profits Blueprint and founder of the Entrepreneurs-Journey.com blog. He began blogging over ten years ago initially as a hobby, however as his income from blogging surpassed $10,000 a month, he decided his future lay in this new publishing medium. Since then Yaro has used his blog as a platform to sell over $2 million dollars in ebooks, online courses and membership sites.


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  • How it all started for Yaro Starak at entrepreneurs-journey.com.
  • Growing up in Australia, he initially got a dial-up Internet account and fell in love with the net.
  • He created a website, like most people did, about a hobby card game: combination between poker with dragons and elves.
  • Then he started an essay editing company and generated full time income.
  • In 2004 he learned about blogs and installed one for his essay editing website.
  • The essay business eventually crashed and burned.
  • Then Yaro dived into blogging and began loving it. He sold everything else, and kept the blogging activity.
  • Talking about his site which has so much content.
  • How to blog your debts off. Only 3 steps.
  • Step 1. Start a Blog. This is the moment fun part in sharing ideas through content.
  • The purpose is to transfer what’s in your brain into useful, helpful, educational content for people.
  • Blogging builds trust. People will buy from you if they trust you.
  • Write how to articles, stories, case studies. Provide help and free help.
  • Blogging is the front door. It establishes relationships. It gets a lot of traffic from search engines if you do it right.
  • Through good content and creative marketing, your blog will start to do well in search results.
  • He gets 60% of his traffic from Google.
  • Yaro gets 95% of his sales from organic free traffic to the blog.
  • Everyone out here is an expert on something and knows something about something.
  • Just start talking about what your are enthused or passionate about.
  • Yaro used to write a blog a day, but with large traffic volume now, he does not have to write every day.
  • It’s like a flywheel. Once it’s running, you don’t have to work so much to keep it moving.
  • It took 2-3 years to get the flywheel moving at writing blogs 5 days a week. Now, Yaro writes once every few weeks.
  • Hard working at the beginning keeps bringing in new visitors.
  • Yaro’s article in 2006 about the 80/20 rule is still his single most popular content on his blog.
  • Producing good content rewards you over time.
  • Step 2. Grow an email newsletter.
  • In the first year, Yaro had no email newsletter.
  • When he added the newsletter, Yaro had the means to directly communicate with his audience.
  • Email is the still the most effective way to reach the audience as they click the links in the email, something not easily done in social media.
  • Your goal with your blog is to get as many people from the blog to sign up to your email newsletter.
  • Emailing allows you to give more content as well as to start offering products & services that you sell.
  • It’s a 2-step process. Create valuable blog content. Build your brand. Build trust. Deliver value. Help people.
  • Yaro uses automated emails in sequences (written over the last 5 years).
  • On the blog, ask people to join your newsletter.
  • Step 3. Sell your own digital products.
  • Yaro has generated income in just about any manner: selling other people’s products and services, as well as his own.
  • His evolution as a blogger was starting with what he knows.
  • Most of his income in his first two years was in selling the products and services of others.
  • When you sell your own products and services to your email list, more of them will buy something from you, than something from another.
  • You can keep more of what you sell when it’s your own digital product, and there is low overhead in that.
  • Some key income streams for Yaro are ebooks, memberships and flagship courses.
  • What drives and motivates Yaro Starak at entrepreneurs-journey.com.
  • Yaro loves helping people, sharing and seeing that others achieve the freedom that they want to do whatever they want.
  • You only have to do a few things well, and you can succeed.

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Yaro Starak tells us how to blog our debts off in really 3 simple steps. The details are all here in this interview and has lots of nuggets you can apply right away. He has such a passion to help people become successful and provides a ton of advice and training to do this. I highly recommend you follow these steps no matter what else you do to grow your business!


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