EP117. Jeremy DeMerchant: Give Yourself Permission To Sell

Jeremy DeMerchant, aka The Sales Strategist is a#1 best-selling author, international speaker, and founder of Permission To Sell Consulting Group. Equipped with a degree in marketing, a passion for entrepreneurship, and nearly 20 years in the sales arena, he now shares his results-driven passion by supporting entrepreneurs and sales professionals in achieving their highest level of success through powerful conversations and sales strategies!


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  • How it all started for Jeremy DeMerchant founder of PermissionToSell.com.
  • Why so many small business owners struggle with sales.
  • About the decades of negative association of being a sales person.
  • Remember the movie Matilda with Danny DeVito?
  • A great quote by the great Bob Burg!
  • How does giving someone permission to sell work with negative association?
  • You need to get permission from yourself and your client.
  • With clients: assess the value that they deliver. Does it add value or benefit?
  • The only way to longevity is selling a quality product.
  • Who is the value for with your product or service? Then speak to that person.
  • Speak to the right person who can benefit and be helped by your products and services. This brings confidence.
  • In startups, you hear about minimum viable product.
  • People may say yes on a survey that they would buy something, but it’s different when you present them with the actual product to buy.
  • Sell the result. Sell the final result of your product.
  • When selling, how do you get the person to understand that what you are providing will impact their bottom line?
  • Jeremy starts with a strategy session to learn about the client. Just ask and learn.
  • He challenges people on why they want to do with what they are doing. He keeps asking why to pull it out of the prospect. The “why” has to be big enough.
  • The client has to be really committed to be attached to the sales they want.
  • The poker game with clients.
  • With Jeremy’s strategy session, you are no longer poker players, you are on the same team.
  • It lowers the barriers and increases the trust.
  • About pricing the product. Why it’s important to not under price your products or services?
  • The number one rule about talking with the price! You need to nail it with the value. Build up the value.
  • The price of what you offer needs to fit the mental benchmark of what the customer is expecting.
  • Great discussion on the same product that sold at $2000 and also at $200. He paid $2000 and got so much more out of it. Very interesting story!
  • About Jeremy DeMerchant’s purpose. What motivates him. About his commitment to himself.
  • A good word that is on Jeremy’s dream board. And about the legacy he wants to leave.
  • Join Jeremy DeMerchant’s free FB group: permissiontosell.group
  • Free Cheat Sheet designed to have you make 5 figure sales conversations. Get it at PermissionToSell.com/revenuechat. Get it before Jeremy changes his mind and takes it down!
  • Today’s Pure Gold Nugget: You only fail when you want to! Listen to what I say about this.

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Jeremy DeMerchan give us permission to sell in this invigorating talk on sales basics, how to price your products, how to get clients to see the value in your work and so much more. A great encapsulation of basics here! Get your 5 C’s of successful sales conversations for free before Jeremy takes it off at PermissionToSell.com/revenuechat. An amazing interview I know you will love!


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About Tony DUrso

Tony is a 4-time author with his latest Amazon Bestseller, Elite Entrepreneurs and hosts two weekly Talk Shows:

The Spotlight is a one-hour weekly Internet Radio talk show on the VoiceAmerica’s Influencers Channel, which brings a conversational and entertaining angle into the exciting world of Hollywood Stars, Sports Greats, Game Changers and World Renown VIPs. Voice America boasts over three and a half million listeners across their channels with an expected growth spurt to 10 million.

Revenue Chat is a weekly podcast that uploads every Friday. Each episode, averaging 10,000 downloads, features an Elite Entrepreneur who achieved success in business through hard work and overcoming adversity.

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Special Note

Join me on my new one-hour weekly show on the Voice America Influencers Channel. Broadcasting Live Every Friday at 1 pm Pacific. Also available on Mobile.

=The Spotlight with Tony DUrso and Special VIP Co-Hosts=

We interview Hollywood Stars, Sports Greats and Game Changers!

Suggested Episode

Featured Guest: The Spotlight focuses on International Empowerment Speaker, Cynthia Mazzaferro!

Cynthia Mazzaferro is a Motivational Empowerment Speaker, international award winner and #1 Best-Selling Author, Energy and Medical, Intuitive, Reiki Master, and Powerful Beyond Measure Life Coach.

Cindy is a recognized expert on bridging the connection between spirit and our limitless human potential. She is a master energy practitioner and a leading authority on releasing the emotional and energetic debris that holds us back and addresses negative subconscious imprinting and protective mechanism that continue to negatively impact our happiness, health, and success both personally and professionally.

Cindy helps one master their internal experiences regardless of their external environment. Her passion is to assist people in their personal and professional aspirations awakening to their passion and purpose. Her ability to give laser focus on what each individual needs provides the customer with astounding and long-lasting results across all aspects of their lives!

Joining Tony as Special VIP Co-Host is Ambassador of Happiness ®, Maura Sweeney.

Tune in and check us out!


Thanks, and remember:  YOU can make life better for yourself and everyone: Choose Wisely!

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