EP114. Bob Burg: The Go-Giver Way To Extraordinary Results


Bob Burg’s highly influential book, The Go-Giver, coauthored with John David Mann sold over half a million copies and translated into 21 languages. Released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington, Bob shows us how to give exceptional value and enjoy extraordinary results!

 



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=Highlights=

  • How it all started for Bob Burg at TheGoGiver.com.
  • “Continuing to learn” is Bob’s position and he is an ongoing student.
  • Bob began as a broadcaster, and then got into sales with book reading by some masters: Hopkins & Ziglar.
  • You don’t have to re-invent the wheel, as it’s probably been invented.
  • Great definition of a “system” by Bob!
  • Bob began teaching sales, and then got into a speaking career.
  • What about those that are not entrepreneurs?
  • Discussion on adding value to a company as an employee.
  • About the intrapreneur. Your client is your employer.
  • About the 5 laws in Bob’s book, The Go-Giver. It’s a business parable.
  • The shift is from getting to giving. Consistently providing value to others.
  • #1 Law of Value: Your true worth is determined by how much you give in value, than what you take in payment.
  • You need to understand the difference between price and value.
  • Value comes in many forms, but it’s always in the eyes of the beholder.
  • Quick anecdote about one of his heroes: Harry Browne.
  • #2 Law of Compensation: Your income is determined by how many people you serve, and how well you serve them.
  • #3 Law of Influence: Your influence is determined by how abundantly you place other people’s interests, first. Doesn’t mean to be a doormat or martyr.
  • Move from “I” focus to “other” focus.
  • #4 Law of Authenticity: The most valuable gift you have to offer is yourself.
  • Showing up authentically is great business.
  • Are you aware of your “assets of value”?
  • #5 Law of Receptivity: Great parable explaining this law. You cannot just breathe out nonstop.
  • Giving and receiving are two sides of the same coin; they work in tandem.
  • Bob and his coauthor received more communication about this 5th law than the others. Many said it’s tough.
  • Focus on the giving and allow the receiving. And you will live a life of abundance.
  • How does a person add value to others without costing too much money?
  • Technology has evened off the playing field.
  • When you sell on value, you are a “resource.”
  • The 5 elements to put in at every single touch point in a relationship: Excellence, consistency, attention, empathy and appreciation.
  • Read excerpts of Bob’s books, at TheGoGiver.com.
  • About Bob’s “drive-by mentor” at the office: don’t make money as your target. Your target is serving others.
  • You get money by hitting your target: serving others.
  • Bob does speaker training, sales teaching training and has a go-giver sales academy which is a 2-day event. There is also an online version.
  • Remember: You just can’t take, take, take!
  • Check out Bob’s book at TheGoGiver.com.



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Bob Burg gives a highly educational look at the real world of sales and how to generate the income you want by serving others, and focusing on providing value. Then allow the money to come. His highly influential book, The Go-Giver says it all. Learn the Five Laws of Stratospheric Success in this episode. A dynamic interview with a true master who humbly considers himself only a student!

 



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About Tony DUrso

Tony is a 4-time author with his latest Amazon Bestseller, Elite Entrepreneurs and hosts two weekly Talk Shows:

The Spotlight is a one-hour weekly Internet Radio talk show on the VoiceAmerica’s Influencers Channel, which brings a conversational and entertaining angle into the exciting world of Hollywood Stars, Sports Greats, Game Changers and World Renown VIPs. Voice America boasts over three and a half million listeners across their channels with an expected growth spurt to 10 million.

Revenue Chat is a weekly podcast that uploads every Friday. Each episode, averaging 10,000 downloads, features an Elite Entrepreneur who achieved success in business through hard work and overcoming adversity.

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