In a glib world, anyone could sell anything, but the only problem is, that type of salesmanship doesn’t last long, does it? Some people know this as the “used car salesmanship” in making people buy something they really don’t want.
So why do it at all? Why bother? Why spend all that energy to take/steal/trick someone out of a few bucks? Surely that is not going to make anyone rich.
Why not spend that energy finding what your public really and truly want, and then give that to them?
It sounds hard at first; really hard. But in the long run, it’s easy; really easy.
When my company is hired to generate a lead for a business, we really generate a valuable lead. This means that the prospect is interested. I train my people to not accept a “maybe” or anything like that. A prospect needs to give us a hard “yes” or “no” in order for us to treat it as a lead, or not. If we get a comment or a maybe, then that’s time for a little discourse on the benefit of the product or service we are talking about. I tell my guys to stop at the first “no.” We are not in the business of twisting people’s arms. If the prospect doesn’t want it, what makes us think that our client will? So few companies have that philosophy in my travels that it’s scary.
What joy it is for our clients to have 100% interested leads in whatever their product or service is! Quite a statement, I know. I have yet to hear of another company that does something like this, and it doesn’t mean that they don’t exist, but they are rare. When you find a company like this, there is one thing you will find common in them: They are all very successful with a thriving client base.
So no matter your business: You’ll be successful by helping the prospect benefit from your product or service, and have a future at it, versus twisting arms to get a fast sale.
Look towards your future in your decisions and you will prosper better.
More information on how to get and treat customers in The Black Book of Sales Secrets and learn easy sales techniques.
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