I ran into a discussion yesterday about salespeople where some people had a bad experienced and generalized about all salespeople everywhere. Has this happened to you?
There are indeed some interesting characters out there giving a bad rap to the art of sales. But this is not “everyone.” It is usually a specific individual bent on the greed of the sale. Despite this, salespeople are the main cog in the movement of production through our economies. Without salespeople, we would not have a smidgen of the goodies and luxuries we have today. The economy would stall and collapse without good salespeople. Like a clock, there are many moving parts to bolster our economy, and the salesperson is a vital component of that.
There is a right way to represent a product and help someone get that product. It can be done, and it makes for better relationships and easier sales. We all need salespeople, and the companies we work for would not exist without them. So what’s the fine line to make a good salesperson?
To sum it up it is caring, and the responsibility to ensure the prospect gets a good product at a good price that is the backbone of a good salesperson. Having that in place makes everyone win, and everyone happy. The salesperson gets his commission, the customer gets his product or service at a good price, the company continues to grow and is able to provide more products and services to more customers. Everyone wins.
A full detail of the basics of good salesmanship can be found in The Black Book of Sales Secrets. Following these points, one can avoid the trappings of bad salesmanship. Doing so, only strengthens the ability of that salesman, helps his or her company continue to grow, and builds a growing and happy customer base for the salesman for future sales and referrals. Wouldn’t that be nice? Check it out.