So what do you do when sales go slow, the prospect pool seems to dry up, no deals are coming in and you are staring at your computer while secretly contemplating the meaning of life?
Some of us run into dry spells now and then when it seems that everyone took a vacation, ran out of town, or left this planet.
There is one trusty action that never leaves your side like a faithful canine companion: That is your ability to promote your products and services.
Find your prospect lists, all of them, except you can disregard those collated from your favorite dating services or the local bars and nightclubs, unless of course, there are some people in there that can actually buy your products and services. (If so, I don’t want to know about it.)
Now call those people, email them, or drop off some brochures at their offices if they are nearby in the hopes of chatting with them. You can also make arrangements to send them a postcard via carrier pigeon as that is sure to get noticed by your prospects whether they make a mess on their desks or not.
The rule is: The more postcards sent by carrier pigeon, the higher your chances of getting a sale. This applies to emails and phone calls too. (And this works when buying drinks for someone, but again, I don’t want to know about it.)
It’s as simple as that: Your odds increase as you get the word out and let your prospects know that you are still breathing and smiling, and that you possibly may have some more stories to share with them. However, that may be the reason why prospects avoid you in the first place, so fix up your game first if need be and freshen up your joke list.